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Market Map: Gen AI Companies with Foundational Models In such a scenario, key players must adopt effective strategies to stay ahead of the competition. This segment captures a significant market share in 2023 due to the high demand for text generation and text completion. In addition to cataloging tools by content type and business function,[…]

How Does Generative AI Work: A Deep Dive into Generative AI Models By inputting different parameters, such as color schemes and image styles, generative AI can generate a variety of image and video options for marketers to choose from. This enables marketers to experiment with different creative concepts and find the most impactful visual elements[…]